First Nations Institute Australia (FNIA)

Self Paced 20-hour course to help you understand more about consumer behaviour

Develop an understanding of the psychology behind the decision making process when a purchase decision is made and how you can can apply this understanding to increase sales in your own business.

This course will go through all of the essential elements to understanding your customers and target audience. Why would they choose your business to make a purchase? Learn about how demographics, geographic, psychographic aspects determine the purchase behaviour of your customer. 

Businesses will always have greater success in attracting and interacting with customers, when they give due consideration to who their customer might be and the triggers that might motivate a reaction from those people. When you understand the psychology that drives a client, your level of communication moves up a notch, and your potential for doing business is in turn increased.

At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing.  Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass; you will be able to obtain a "certificate of completion" with your name and completion date on it.

There are automated self-assessment tests you can complete at the end of each lesson. You can attempt these as many times as you wish and each time, upon completion, you can see your results. You will need internet access to complete the self assessment tests.

At the end of the course, you are presented with a large assessment which can be attempted online, anywhere, anytime. If you achieve a 60% pass in the exam; you immediately receive a downloadable certificate of completion with your name on it.

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